It’s no secret that the majority of sales will come from the older generations; those that are less mobile, are not able to access the type of shops that sell our products and that are less likely to be internet-savvy. It’s good to consider that you may well be the only face-to-face interaction that your customer may have with someone over the course of a week. Some may appreciate a quick chat, and all of them will appreciate your friendliness and reliability.

You may be able to gather easy sales from dropping off some copies of the catalogue and some order forms in to nursing, residential and sheltered accommodation (you must always ask the permission of the warden/matron/manager). Some residents may be vulnerable and you don’t want to class yourself as ‘pushy’. You may have no orders the first month, but you should always return to collect and drop off the latest catalogue – this shows you can be trusted.

You can also try similar with community centres, social and sports clubs etc. Always introduce yourself and explain how Betterware works. If your offer is refused always be polite and thank them for their time.

Having said that, in no way should you eliminate any demographic group from your catalogue distribution. Younger and middle-aged generations still attract sales and of course, they could well be buying on behalf of an older relative or friend.


The easiest and best way to build your Betterware business is to set up your own achievable routine (bearing in mind that it should be carried out whatever the weather or season).

Put catalogues out on ‘day 1’ and collect them on ‘day 3’ (householders keep them for two nights). The days can be chosen to suit your commitments, this could be weekdays only for example. Social hours are regarded as 8am – 8pm, so do not deliver catalogues or orders outside this time window (unless by prior arrangement with the householder).

For the best results, turnover your catalogues straightaway and put them back out immediately on ‘day 3’, to collect on ‘day 5’. Catalogues do not earn you money if they are sitting in your car/house. Make the most of your time – whilst you are out collecting, deliver catalogues too.

To gradually increase your sales, gradually increase the number of catalogues you drop out/collect in. You will cover a larger area and you will find more customers.

Dedicate a suitable day for deliveries; this may be an evening, as more people are at home. Your regular customers will get to know which day to expect their delivery and can arrange other things to suit (so fewer failed deliveries in the long-run).

Continue to drop catalogues into regular and reorder customers, but also remember to cover new territory. Areas should be re-traced every 8 to 12 weeks – just because some one doesn’t want something the first time; they might find something they like a couple of months later. Your territory record sheets will help you keep a record of the areas previously covered – although in time, you may prefer to build your own spreadsheet of your customer base.


Over the months, it will become easier. Like any sales based business, there are busier and quieter seasons – which is something to be mindful of. The run-up to Christmas may be especially busy, but you can boost your sales and income by dropping out extra catalogues.

It is possible to build your business to earn the equivalent of a full-time wage (if you wish) or perhaps you just need to earn a bit extra to enjoy the better things in life. Whatever the outcome, either option requires a certain level of commitment to be successful – Betterware is dedicated to supporting and guiding you on your journey!